Despite the fact that you can buy Christmas ornaments before Halloween at many big-box retail stores, the week before Thanksgiving is the official start of the holiday season. The holidays are here! Is your business ready? Don’t underestimate the importance of your New York Business Insurance policy this time of year. Increased traffic equates to increased risks. You’ll also need a strategic plan to woo customers and end the year solidly in the black. Here are some tips!
Tailor Your Message
Merry Christmas? Happy Holidays? Season’s Greetings? Happy Hanukkah? Joyful Kwanzaa? You may assume that you simply need to pick one and run with it. Actually, you should consider your customers and your target customers, and ask yourself, “If they were to use a greeting, what would it be?” Does your audience skew to the secular or to the religious? Believe it or not, some customers will opt not to frequent a business that uses a secular holiday message. Others are offended by a religious holiday message. In this case, the “know your customer” business commandment is more important than ever.
Be Strategic about Black Friday
Black Friday: Most consumers either love it or hate it. Don’t assume that you must be open on Black Friday, must be open round-the-clock or at least early, and must have selected items at ridiculously low prices. Sometimes opting out of Black Friday sends a more appealing message to customers. In 2015, outdoor retailer REI took the bold step of announcing it would be closed on Black Friday. The company encouraged its customers to follow suit and avoid the Black Friday madness and spend the day enjoying the outdoors. Analysts noted this strategy was brilliant as it was in line with their customers’ core values. What worked for REI won’t work for every business. Again, know your customers! If you do choose to participate in Black Friday, make it count. You’ll have tons of competition, so make your door-busters irresistible.
‘Tis the Season to Say “Thank You”
Without your customers, you would not have a business. It’s important to thank them during the holidays. Depending on the size of your customer base, you could send holiday cards, gift baskets, or promotional items. Those are nice touches, but customers will truly appreciate something they’re sure to use: a discount! Thank your loyal customers with a generous coupon or discount code. It will be a win-win for them and for you!
You’re busy preparing for the holiday rush, so let us make sure your insurance is sufficient to protect you during this hectic season. Contact us at The Rubin Group, 877.806.7239.